The impact of digital transformation in SA Part 2

In part 2 of this exclusive video, Wayne L. Hull – Managing Director of Accenture Digital, shares how data has become the key driver in the way consumers buy brands and shift brands, and how we should be using data to drive hyper-relevance and the new, different roles that are being created in digital first organisations.

We’ve got your back, just in case you’ve missed the first video.