Alumni Feature Jabulani Sigege Executive Creative Director at Hero

Jabu completed his Diploma in Copywriting in 2005. After graduating he joined King James and Net#work BBDO as a copywriter, later joining M&C Saatchi as Creative Director, and recently joined Hero as Executive Creative Director.

Find out how he went from Copywriter to Executive Creative Director.

1. How has Red & Yellow contributed to shaping your career success?
   One of Red & Yellow’s strengths is that it simulated the working environment of an ad agency as closely as possible, so I was able to go into the workplace with practical experience. The way it taught me how to approach a brief gave me an edge.
2. What is the first thing that stands out from your time with us?
   “Be a sponge” – that’s a quote that sits on the walls of Red & Yellow and influenced my approach to advertising. That and being taught by industry legends, among them Brian Searle-Tripp and Allan Raaf.
3. What do you believe is critical for career success in the 21^st Century?
   The ability to adapt to an ever-changing ad landscape is key. While technology changes, the power of the idea is still paramount; being able to come concepts and figure out how it can be best conveyed to consumers is a critical skill.
4. What is your superpower?
   I can tell you the names of actors from old or obscure movies and TV shows. I don’t know how I do it – I just do.